As Seen On:
🏛️ Scaling Online Brands
CIEFFEA
Mario Liberatore
Self-Made Entrepreneur & Founder of CIEFFEA Holding
📍 52+ Team Members · 9 Online Brands · Operating Worldwide
At just 14 years old, Mario began buying and reselling items in Campobasso through subito.it (Italy’s version of Craigslist) — while living alone with his grandmother, Nonna Maria. Even then, independence and entrepreneurship were already part of his DNA.
At 17, with no capital or family support, Mario borrowed €840 from a friend to make his first import from Asia.
Then, with the first sales and time, he launched posture correctors, LED light rings, micro-cameras, and more selling through Amazon and especially: Shopify.
This is where he learned his most important skill: online advertising.
Mario moved to a 17-square-meter apartment in Reggio Emilia — so small, the bed, kitchen, and bathroom shared the same space.
To give you an idea: think of your bathroom — that was Mario's entire world.
No view. No luxury. No comfort. Some days without hot water.
But inside that tiny room, something was born:
the hunger to build something bigger.
That room became the silent witness of late nights, endless pasta al sugo, failed products... and the first spark of what would become an empire.
From Products to Clients
While managing his own products, Mario noticed a gap in the market: real estate agents in Italy needed help with digital marketing.
He launched a marketing agency, and soon worked with top professionals like Damiano Rossi, Massimo Paschino, Gianmarco Cremona, Tiziano Baroni, Sabrina Ferrini, Nicola Zucca, Corrado Gualerzi, and more.
Sabrina Ferrini
Corrado Gualerzi
Gianmarco Cremona
Damiano Rossi
Tiziano Baroni
Nicola Zucca
Partnership With Davide Storniolo
(#1 Real Estate Agent RE/MAX in Italy)
Alongside Davide Storniolo, Mario co-created Level Up — a digital marketing project that became a nationwide success.
Mattia Paganelli
Mattia Paganelli is widely recognised as Italy’s premier direct-response copywriter. Having launched and scaled multiple businesses on cold traffic with only a nominal initial budget, he has personally achieved conversions and customer acquisition at elite level.
Mattia recalibrated his funnel strategy—enabling him to generate 100+ buyers per day in the Italian-speaking fitness market alone, and to create high-leverage campaigns that continue to perform with minimal incremental ad spend.
His endorsement not only signals the robustness of our method, but also its relevance to top-tier performance marketers aiming for exceptional ROI.
William Brown
William Brown is a high-performance international entrepreneur who founded an e-learning company in 2018, grew it to US$16.4 million in online sales, and subsequently sold it to a private-equity firm in a multi–seven-figure deal.
His metrics-driven narrative lends our system powerful credibility for anyone seeking to scale from six- to eight-figures.
This testimonial brings a global, results-oriented proof point—ideal for clients who are focused on growth, exit-ready planning and elite business outcomes.
That same year, Mario was featured in
Forbes and Corriere dell’Economia
and published his first book, "Da Zero – Imprenditore Digitale."
From Local to Global
With experience and results, Mario shifted from local services to e-commerce and direct-to-consumer brands, aiming for scalability.
He helped launch and scale brands like Doryline and Emilia Food Love (one of Italy’s leading Parmigiano exporters), with him featured again in national media.
HOLDING Backbone in Asia
CIEFFEA HOLDING operates through an integrated network of warehouses, supply chain hubs, and strategic manufacturing partnerships in Asia, the operational core that powers its global brands.
What began as a few supplier relationships has evolved into a real, on-the-ground infrastructure, ensuring total control over production, quality, and logistics.
A bridge between vision and execution, built where precision meets scale.
Standout Online Brand
After years of experimentation across multiple online projects, one brand became the symbol of CIEFFEA HOLDING’s philosophy: Amorify.
Amorify was born from a simple mission: to improve how people rest, recover, and perform.
It started with a single product: the first luxury adjustable pillow designed to relieve tension, align posture, and deliver real, restorative sleep.
Luxury Hotels and spas
Personally developed by Mario Liberatore, it came from an issue he had already identified at 17, when he began selling posture correctors, years before wellness became a mainstream topic.
Today, Amorify is trusted by thousands of customers worldwide, as well as by luxury hotels, spas, wellness centers, and high-end retailers across Europe and the Middle East.
Whether online or offline, B2C or B2B, the mission remains the same: to deliver real sleep, through real innovation.
New functional coffee
Building on the same philosophy of wellness and functionality, the brand expanded into a new category: functional coffee.
This line was created for people who seek focus, clarity, and lasting energy — without the anxiety, jitters, or crash that often come with traditional caffeine.
Each blend combines premium coffee beans with adaptogens and functional mushrooms, resulting in a clean and balanced energy source that supports both mind and body.
It’s not just coffee, it’s a new kind of daily ritual for high performers and everyday people who want to feel their best, naturally.
Today, the brand is available both direct-to-consumer and B2B, distributed through gyms, wellness centers, pharmacies, and hospitality venues, including Aster Pharmacy, one of the Middle East’s most established retail wellness chains.
Today
Cieffea Holding
Today, CFA Holding manages multiple global brands and over 50+ collaborators, organized into teams and leadership roles — some of whom have even tattooed the company logo.
We are hiring, but not everyone fits here.
We don’t care where you studied. We don’t even look at your CV.
We’re not fans of traditional education.
We’re fans of execution, and especially: results.
If you’re fast, hungry, and allergic to mediocrity, you just might belong here.
We’re hiring across departments.